2025
Fighting Fathers brand identity creation
Client
Fighting Fathers
Industry
Health & Fitness
Overview
Fighting Fathers set out to build a brand that gives voice to the unseen battles of fatherhood, pairing community and coaching under one clear message: a broken system won’t break you. The goal was to create an identity that captures both the vulnerability and strength of modern fatherhood, built to grow from an advocacy movement into a scalable coaching and apparel platform.
Result
The result is a bold yet minimal identity that conveys strength, clarity, and conviction. Anchored by a contemporary logomark and a restrained monochrome palette, the system adapts effortlessly across apparel, digital channels, and future sub-brands. Designed with apparel at its core, the mark holds its own on garments while supporting expressive, statement-led graphics. Fighting Fathers stands as a modern symbol of resilience and connection, empowering men to be stronger, physically, mentally, and emotionally.
