2025
Fantastic 4 Brand Refresh
Client
Microsoft, HP & Intel
Industry
Tech
Overview
Fantastic 4 was a branding and website project developed for a strategic internal partnership between Microsoft, HP and Intel. The brief focused on establishing a clear, structured brand system and designing key website pages to support strong communication hierarchies across digital touchpoints. Working alongside web developers, the new branding and layouts were integrated across the core pages, including the design and integration of layouts for required third-party plugin software.
Result
The project delivered a compressed brand style guide including primary and secondary logotypes, typography selections and a considered colour palette, supplied in industry-standard file formats. The website designs reflected the updated brand system while accommodating technical requirements without compromising clarity or usability. The final outcome was a more contemporary system aligned with the expectations of modern AI-led technology brands, and consistent with the quality associated with Microsoft, HP and Intel.
