2025
Arcpoint Performance brand refresh
Client
Arcpoint Performance
Industry
Health & Fitness
Overview
Arcpoint Performance is an allied health and strength and conditioning practice for field and court athletes. We delivered a name and brand identity refresh, renamed from a generic, overused name to give the practice clearer distinction and purpose. The brief was to sharpen positioning and create a practical identity that works on clinic assets and on-site athlete programmes.
Result
The refreshed identity clarifies the practice’s focus on performance care for athletes, with a system designed for clinical environments, sideline setup and coaching touchpoints. Visuals and templates include athlete testing reports, branded treatment kit, sideline signage and a digital programme layout. The brand is practical and repeatable, making it straightforward to roll out across clinics, teams and community partners.
